Spell & the Gypsy Collective is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they’d started together many moons ago, as children.
Most of all, Spell’s flowing, feminine dresses, love of turquoise, florals and age-old-lace, whisper to the sisters’ own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit.
The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.